US real-time 3D technology company Unity Software is exploring a potential sale of its China business, targeting a valuation ...

Project Genie is impressive, and Unity stock was severely punished partly because investors have grown concerned that AI world generators could make video game engines obsolete. While AI could disrupt ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

It’s been almost 20 years since the original Unity game engine opened up to developers, kickstarting a mission to democratise game development. The industry has come a long way since then, from ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. A new generation of creative tools is arriving in the form ...

The use of game engines has made the process of game development so much more approachable, and led to some amazing innovations and developments. Whether you prefer popular engines (and you’re wrapped ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...