Mark Douglas, president and CEO of MNTN, joins the Marketer’s Brief podcast to talk about how AI is reshaping TV advertising.

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

The new deal with EA Sports, a subdivision of publishing giant Electronic Arts, significantly expands Lowe’s bets on video games as an important media channel. The home improvement chain has long made ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value. Google is rolling out new loyalty integrations across Google Ads ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...