“If this fails to get revenue, Alexa is in trouble.” A quote from an anonymous Amazon employee in a Wednesday Business Insider report paints a dire picture. Amazon needs its upcoming subscription ...

Amazon is upgrading its decade-old Alexa voice assistant with generative artificial intelligence and plans to charge a monthly subscription fee to offset the cost of the technology, according to ...

Amazon's strategy of setting low prices for Echo speakers and other smart devices, hoping to generate income elsewhere within the tech giant, hasn't paid off. Despite Alexa being in millions of ...