Artists can use an iPad or iPhone to create augmented reality experiences with Adobe Aero. And today the software added support for embedding audio into AR experiences. It’s now possible to add sound ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

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Augmented and virtual reality platform developer Niantic Inc., the company behind the popular AR game “Pokemon Go,” today announced the launch of a new visual interface for developers that will help ...

New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half (54%) say they are likely to increase their use of immersive ...

Gen Z is integrating AI and AR into their daily routines for practical purposes, using AI as a "tech buddy" for tasks and ...

Data integration company Safe Software Inc. today announced two major additions to its FME Platform that are aimed at bringing easier data access and spatial intelligence to the forefront of ...

Excitement builds around seven AR bets as 2026 brings new hardware and platform shifts. The moment matters because companies ...

Agreement Includes 2,500 3D Product Models and 36 Months of ARitize3D Hosting for E-Commerce Product Visualization ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...