Jasper CMO Loreal Lynch discusses the state of AI in B2B marketing, covering strategies for proving ROI, scaling content & ...

As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could ...

The most talked-about marketing examples often come from iconic B2C brands—Sephora, Starbucks, Airbnb, Netflix. But when I present these to small and midsized B2B companies, they often feel ...

The 2026 B2B Trends Report shows 72% of marketers lack resources. Discover actionable strategies to boost productivity with fewer resources.

B2B marketers constantly reinvent their strategies to capture attention and engage their audience. To do that, they must take risks, challenge old methods and embrace new ideas. Sticking to outdated ...

LONDON, UK - Today, Paartner Limited announces the acquisition of b2bmarketing.com and the appointment of John Coe as ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...

Social media is still not a strategic issue in B2B organisations, according to B2B Marketing’s latest Benchmarking Report. It shows that, despite an enormously high level of interest in social media ...

When marketers think about finance, it usually involves calculating ROI or asking for more budget. Rarely do they explore financial fundamentals or the broader implications that a business’s financial ...

At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills.

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...