CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...

What marketers are increasingly recognizing is that digital audio can strengthen CTV outcomes when the two channels are ...

Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications ...

PM Mark Carney met with his U.K. counterpart, PM Keir Starmer, before heading to Buckingham Palace for an audience with King ...

Home to "Scrubs" S10, "Fear Factor: House of Fear" and "High Potential" S2, as well as the 2026 Oscars, here's how to watch ...