Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...
The Pro Cheer League debuted in Indianapolis with elite teams, a four-quarter format, and national broadcast coverage. INDIANAPOLIS, IN, UNITED STATES, January 23 ...
Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
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PLANO, TX, UNITED STATES, January 8, 2026 /EINPresswire.com/ — A new chapter in cheerleading is officially underway. On January 16, 2026, the Pro Cheer League will ...
INDIANAPOLIS (WISH) — The Pro Cheer League is starting its inaugural season Friday in downtown Indianapolis. Organizers hope it can pave the way for paying cheerleaders. The league is owned by Varsity ...
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