When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become. Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global ...

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola It looks ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.