Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Using a single-channel distribution strategy produces economies of scale that can improve your profit margins, but it often reduces your sales potential. Using multiple distribution channels can ...

I was standing at the top of the highest point in Africa – Mt. Kilimanjaro – with friends and clients several years ago. I considered all of the hours of meticulous planning and training that went ...

Our firm has worked with retirees for over 30 years, and it is a common practice to help our clients turn their nest eggs into a reliable retirement income stream. Investors seem to have a variety of ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

When launching a startup, one of the most crucial decisions you'll make is how to get your products into the hands of customers. Your distribution strategy can make or break your business. Let’s break ...

It honestly doesn’t matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you’re trying to influence don’t read, see, or hear your content and take ...

Below he provides advice about how to use film festivals as a platform for your film and to land a strong distribution deal. He also outlines the various rights that you have — and tells you which ...