Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and relevant emails, ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Those of us who’ve been in the e-mail industry for a while — and even those who are brand new to the space — recognize the value of an effective e-mail marketing program. Marketers easily can test ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on ...