Our world is a rich tapestry of sensory information, constantly bombarding our nervous system with a vast array of stimuli.

The brain’s hemispheres are specialized for efficiency. Modern neuroscience shows lateralization enhances function without dividing the mind.

I was having a conversation recently with the safety officer of a large health care facility about the looming Dec. 1, 2013, training deadline established by OSHA. The new training requirement ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Did you know that you can gain and lose customers without even meeting them? From the passers-by outside your corner store, to the viewers who visit your website, you can work on gaining the attention ...