Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

In a business environment, company owners, managers, department heads and team members all deal with processes, problems and systems. Gamification is a way to make these tasks and goals more fun while ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

‘For the Win’ authors Kevin Werbach and Dan Hunter discuss the revised and updated edition of their book and how gamification has changed the way we work toward goals. Authors Kevin Werbach and Dan ...

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

If you find yourself slightly stumped over the ever-growing buzz around gamification, and unsure whether there is any overlap between a career in games and a career in gamification - then this is the ...

Say you're zooming down the highway, when you spot one of those speed-limit enforcement cameras from the corner of your eye. You hit the brakes, but not before the ...

We all become enamored with a new concept every now and then. It’s practically predictable that a buzzword will come along and grip everyone in an industry for a year-or-so. Right now, in our line of ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...