The Committee of Sponsoring Organizations of the Treadway Commission has released guidance outlining ways that organizations can achieve and maintain effective internal controls over generative AI.

New ethnographic research reveals nine justifications that make AI innovations almost "irresistible" across organizational and professional boundaries. The study conducted at the University of Eastern ...

OpenAI will begin testing advertising on ChatGPT, its generative artificial intelligence platform, in the coming weeks, the company announced in a blog post. The ads will appear for logged-in users on ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

Agents that learn from their own outputs or live environments can drift from expected behavior. Reinforcement loops form, subtle hallucinations become the next generation of training data and ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

P&G and Google share results from a GenAI-led Pampers campaign in the UAE, showing stronger engagement, faster production and ...

The Prayagraj Smart City Limited (PSCL) officials have begun experimental deployment of generative AI (GenAI) within its existing AI-enabled monitoring infrastructure at Magh Mela 2026, in a bid to ...