Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs ...

CEOs are gaining new confidence in their chief marketing officers — which is a dramatic reversal from recent years, according to the latest CEO survey from Boathouse. The study, now in its third year, ...

Transcending disruption by bridging the gap between marketing strategy and operations Elevating enterprise-wide impact by leading marketing to deliver differentiation Maximizing marketing’s yield by ...

2026 is shaping up to be the year marketing leadership is forced to grow up—fast. Product advantage is eroding, AI is compressing execution time, and the distance between a good idea and a marketable ...

Sixty-five percent of CMOs believe advances in AI will dramatically change their role within the next two years -- and many will have challenges getting there, a Gartner survey finds. Artificial ...

In baseball, there isn’t a more underappreciated position than catcher. In addition to squatting in that painful crouch three hours a night for eight months, the catcher must know and balance the team ...

STAMFORD, Conn.--(BUSINESS WIRE)--With increased pressure to deliver growth and support cross-functional work, Gartner, Inc. has identified three priorities for CMOs to deliver marketing excellence in ...