Interest in women’s sports is growing. Here’s how some women-owned companies are responding

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs. Athlete involvement in the creation of products helps, too. It’s really what ...
The Grand Junction Daily Sentinel

Why footwear makers fail to make good running shoes for women

Sports footwear makers should ditch their "shrink it and pink it" approach to women’s running shoes, according to a new study. Researchers say there is a "critical gap" in the design of running ...