Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. Many or all of the products on this page are from partners who compensate us when you click to ...

With the likes of Amex and JPMorganChase upgrading card perks, BofA is expanding no-fee access to more customers and products and adding incentives.

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Spirit is betting is mix of new premium offerings will build a stickier loyalty program to draw more frequent flyers and ...

FanDuel will launch a loyalty program as it aims to boost retention amid slowing sportsbook handle growth and rising prediction market competition.

Feb 19 (Reuters) - United Airlines is revamping its frequent-flyer loyalty program to further reward travelers who carry a ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...