Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Reimagined rewards program introduces better perks, richer benefits, and more ways for loyal shoppers to earn on everyday purchases -- Michaels is expanding its loyalty program with the introduction ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

WalletHub’s latest study highlights which loyalty programs deliver the most consistent value.

Emily Long is a freelance writer based in Salt Lake City. After graduating from Duke University, she spent several years reporting on the federal workforce for Government Executive, a publication of ...

Feb 19 (Reuters) - United Airlines is revamping its frequent-flyer loyalty program to further reward travelers who carry a ...

From earning extra miles to same-day flexibility, these hacks will help you get the most out of flying with American Airlines ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those ...

AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing. Farmers benefit from a ...