Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Your customers are the most important element leading to your business's success. As a result, it's vital to understand the challenges they face, how you can solve them, and what you can offer them ...

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...