Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States. It ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

Matcha gelato, in 5 flavors, is the specialty at Aoko Matcha, which recently opened in the heart of the West Village on busy Bleecker Street. In the hip neighborhoods of lower Manhattan such as the ...