Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Minecraft Dungeons must have been a pretty successful experiment for Microsoft-owned studio Mojang, because it’s getting a ...

Sony is preparing to take its PlayStation graphics technology a step further, with AI-powered frame generation now confirmed as a future feature for PlayStation platforms. While details remain limited ...

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games like Spider-Man 2 and God of War. UAE gamers are part of this pricing ...

The best example of this right now is Assassin’s Creed Unity – a game many may want to buy after its recent 60fps update – which for some shows a price of £3.74 (~$4.99) in the UK when logged out.

Sony seems to be testing out dynamic pricing for games on the PlayStation Store, as Amazon US hikes up the cost of Pokémon Pokopia just because physical copies are scarce.