Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

Swimbaits are among the most effective and versatile artificial lures for bass fishing. With a wide variety of shapes, sizes, colors, and weights, there’s a swimbait that can be used to catch bass in ...

Soft swimbaits have become a mainstay in every serious fisherman’s tackle box in recent years. They are less expensive than their hardbait alternatives, are a lot more versatile and, most of all, ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Fishing is making the swing to spring. Reece Jones at Hook, Line and Sinker in Rogers said spring fishing methods are ...

The spawn is over, so fish, regardless of species, are doing one thing: looking for something to eat. If you can put a bait in front of a fish in a way that looks appealing, they’ll probably eat it. A ...

When David Dempsey began making soft plastic swimbaits, he considered it more therapeutic than a potential global business. “I’ve got to have a creative outlet,” the Jackson native said. “I love being ...

From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...