Add Yahoo as a preferred source to see more of our stories on Google. If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as ...
PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...
PUMA Reveals Its Most Powerful International Football Kit Lineup yet on the Streets of New York City
Reinforcing its status as a leading force in football kits at this summer’s competition, PUMA unveiled jerseys for 11 nations, including the most prominent African partner federations of any brand in ...
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...
When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...
The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...
Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...
PUMA has unveiled new national team kits for 11 countries, including Ghana and Senegal, during a vibrant street event in New ...
Havas International led the media planning and buying for the campaign which spans 30 markets, which the company said is its largest campaign ever. Adam&Eve, which won creative duties for the brand ...
Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to ...
Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...
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