Some studies show promise, but there are still no large-scale, definitive clinical trials. Nevertheless, a few hospitals and ...

Searching for new ways to help my senior patients improve and maintain cognitive functions, I came across an interesting research study from the University of California Irvine (Woo, C. et al. 2023) ...

Our olfactory system helps us survive, alerting us to burning things and rotting food. It’s also directly connected to our emotions and memories. Why is it still one of our most undervalued senses? It ...

There are many ways to boost brain power, from exercising more often to learning new skills. But what about boosting the actual size of your brain? According to a new study, wearing the right kind of ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

India's perfume market is booming. Bespoke fragrances are gaining popularity, moving beyond mass brands. Perfumers like Yusuf Bhai create custom scents based on personal memories. Experts see a future ...