By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...
The National Basketball Association (NBA) and The Coca-Cola Company have revealed a new global marketing partnership, ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...
Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and ...