If you are lucky enough to have a tween girl in your life, you know there’s a constant stream of requests for the newest, hottest, most slay-worthy products they can imagine. You can’t – and shouldn’t ...

I have a nine-year-old daughter who is a self-described Swiftie. She owns an Eras tour t-shirt and record, and would give any (or all) of her limbs to attend a concert. She quizzes me on Taylor ...

If you are lucky enough to be the parent of a tween girl, you know there’s a constant stream of requests for the newest, hottest, most slay-worthy products they can imagine. You can’t – and shouldn’t ...

For many mothers of today’s tweens, our coming-of-age looked a bit more…basic. At 10, we were the connoisseurs of Bonnie Bell lip gloss, Claire’s stores, Cucumber Melon-scented shower gel from Bath ...

Are today's tween girls really more miserable than ever? It sure seems like it. By all indications, the incidence of depression and anxiety among all children has surged dramatically. In December, U.S ...

Forget Chuck E. Cheese — all the trendy tweens are hosting their birthday parties at Sephora. Spa and makeover sessions have always been a hit at young girls’ birthday parties, and despite the ...

Tween girls are in the social media crosshairs right now. Their crime? Taking the appearance of their skin seriously. The complaint from the olds is that these kids today are using fancy products on ...

Sarah E. William's career took a winding path, but her passion has remained consistent: She loves being involved with and helping young people. Williams, a Cary mom of a four-year-old girl, launched ...

Move over, Dave and Buster’s. Tweens are now having their birthday parties at beauty brand stores like Sephora and Ulta. It’s part of Generation Alpha’s skin care craze. Forget the piñata, these days ...