WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...
LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.
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