New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...
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Story of washing powder Nirma: Once worth Rs 17000 crore, ruled Indian market; Nirma sank due to just one mistake
How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...
It has been close to thirty-two months since I started writing this newsletter and if my memory serves me right, I have never really written about the same company in two consecutive issues. And ...
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