Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...

Over 1,100 women have already completed Wool&'s minimalist fashion challenge. When you buy a simple wool dress from an American company called Wool&, it comes with an intriguing invitation—to join a ...

A busy mum claims wool doesn't need washing, even if her kids have urinated on it, and has now worn the same dress for 100 days straight to prove her point. Taking to TikTok, where she's clocked up ...

When you think of wool clothing, your mind probably goes to chunky socks, stiff slacks, or expensive cashmere that you’re afraid to ruin. But a recent push toward sustainable fashion has put wool ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

The quest: to wear the same dress for 100 days. The reality: Heather Curlee Novak wanted to give up after a month. But her husband nudged her to stick with what she’d started. The truth, she admitted, ...

When you think about a beautiful bush wedding, a heavy woollen wedding dress might not seem like an obvious choice. But for Grace Ridge, it was the only option. Grace Ridge married her husband Will in ...