Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...
The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new era of professional cheer. PLANO, TX, UNITED ...
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New Pro Cheer League propels Olympic dreams
Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: Cheerleaders will now have a professional platform — like basketball, soccer ...
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