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Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

People derive purpose from effort and achievement, so positioning them as reviewers ‘in the loop’ strips away that sense of meaning and ownership: a perfect recipe for burnout. After all, most people ...

Despite decades of work on interpersonal physiological synchrony, its psychological function and meaning remains ambiguous. In this Review, Gordon and Bartsch identify social-oriented, ...