Buyers are using LLMs to support research more and more, leaving review sites like G2 wondering how to adapt. Tim Sanders, G2 ...

As cloud-based software continues to mature, the practice of cloudwashing persists – a misbranding exercise where vendors market traditional hosted or on-premises software as true SaaS. The problem is ...

Salesforce commands over 20.7% of the global CRM market share and powers roughly 90% of the Premium 500 companies. For US ...

For B2B SaaS companies, Zero Trust isn't an optional enterprise security concept. It's what enterprise buyers are demanding, what audit frameworks require, and increasingly what separates companies ...

The SaaS model of the last decade quietly assumed a stable relationship between headcount and economic output. More employees meant more seats. AI breaks that relationship. Read more ...

In product-building careers across fast-growing SaaS platforms, the same pattern emerges: organizations inevitably run into a governance wall. The symptoms cree ...

Anthropic has launched a marketplace where enterprise customers can buy Claude-powered tools from partners like Snowflake and ...

This shift has introduced a decoupling between portfolio size and total cost, where application growth and spend no longer move in tandem. On average, while SaaS portfolios remained virtually flat ...

Learn how Zero Trust, CBAC, and microsegmentation reduce prompt injection risks in LLM environments and secure data across the full stack.

In December 2024, Microsoft CEO Satya Nadella declared on the BG2 podcast that traditional business applications would “collapse” in the agent era. “They are essentially CRUD databases with a bunch of ...