Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Native advertising is an intersection of paid and owned media, and therefore is a form of converged media. It promises very real benefits both to consumers, in terms of a more elegant and seamless ...

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...

New AI Ads enables healthcare publishers to monetize high-intent HCP engagement within AI chat experiences as traditional display inventory declines and major AI platforms explore ad models SHORT ...

Advertisers spend millions on ads that may never be seen by real people. Alkimi is aiming to make the online advertising ...

In simple terms, good AI can improve how existing workflows run. Strategic AI, however, transforms the workflow itself.

Nitro Commerce layers identity, intent and real-time activation to unlock scalable monetisation without disrupting the core ...

As policymakers meet in Jamaica to develop regulations for mineral exploitation in international waters, Solomon Pili Kahoʻohalahala highlights what’s at stake for Pacific cultures.

PwC US consumer markets industry leader Ali Furman sits down with Market Domination host Josh Lipton and Yahoo Finance Senior ...

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...