The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

Consider this hypothetical scenario. Your head of manufacturing presents the quarterly numbers: inputs are fully accounted for, the bill of ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting , a first-to-market capability that allows advertisers ...

PMG, a global independent ad agency, became one of the first partners to pilot a new artificial intelligence (AI) agent infrastructure launched today from FreeWheel, a Comcast company. It runs ...

New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...

Artificial intelligence, or AI, is really changing the game for advertising. It’s not just a new buzzword anymore; it’s becoming a go-to tool for marketers. Think about how platforms like Netflix ...

Viant Technology Inc (DSP) reports a robust 22% revenue increase and secures major clients, setting the stage for accelerated growth in 2026.

DALLAS, TX / ACCESS Newswire / March 11, 2026 / Today, Liberated Syndication Inc. ("Libsyn"), a leading platform for creators and advertisers, announced record growth in creator payouts, accelerating ...