Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...

ASOS’s updated narrative pivots around a new 240 GBp price target, where a slightly firmer fair value multiple sits alongside an unchanged discount rate and a sharply lower revenue growth outlook. The ...

Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales Business live – latest updates Asos has turned to online stylists powered by artificial ...

Read on to find out what other big changes the retailer has brought in this year ASOS has rolled out a huge change to its app – and it’s perfect for shoppers who love TikTok and Instagram. The online ...

Asos shares fell sharply on Tuesday after the online fashion retailer warned annual earnings would be weaker than hoped, as demand has continued to prove 'subdued'. The group struck an upbeat tone as ...

ASOS has reported its trading update for FY25 – which shows a profit uplift despite a dip in overall sales, ahead of the full-year results, due on 21 November. This follows the recent news that ASOS ...

ASOS has dropped out of the FTSE 250 following the FTSE Russell’s September 2025 quarterly review. The British online fashion retailer was valued at £7 billion in 2021 but is now worth closer to £320 ...

Once worth £5bn, Asos dropped out of the FTSE 250 this week and other brands face sharp competition in a tough market Once the feared enemy of the high street and worth more than £5bn, the online ...

Online apparel retailer Asos has partnered with TrusTrace to enhance supply chain resilience and support compliance across its global value chain. Asos is investing in the AI-enhanced traceability ...

Gaughan began her fashion retail career as a merchandiser for Topshop in 2003, working her way up to head of merchandising before leaving in 2014 to join Asos as womenswear merchandising director.