Four different EA games are free to download and play, for a limited time, on Xbox One and Xbox Series X. Meanwhile, if you have an active Xbox Game Pass subscription, you have an additional three EA ...

As 2025 winds down, the new biggest potential acquisitions of the year appear to be the $55 billion deal for EA by Saudi Arabia's Public Investment Fund and other investors and the more recent ...

People are increasingly turning to artificial-intelligence chatbots for financial advice — but getting valuable information out of them depends on how you ask for it. In chatbot parlance, this process ...

Health is happiness. Your health is your wealth. Healthy choices, happy life. You hear all these phrases and words related to health and most people just think they are catchy taglines, but I can’t ...

Electronic Arts (EA) management has been urging employees over the past year to use a AI for a wide range of tasks that include coding, concept art, and more. This is according to current EA staff ...

EA's been on a rollercoaster for a while now, with serious highs and rough lows. On the one hand, you've got Dragon Age: The Veilguard and EA FC's struggles, plus the middling responses to recent Sims ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

TL;DR: Electronic Arts is aggressively integrating AI, including its generative chatbot ReefGPT, to automate game development and reduce costs. However, experimental AI tools cause coding errors and ...

Steven Lockey's position is funded by the Chair in Trust research partnership between the University of Melbourne and KPMG Australia. Nicole Gillespie receives funding from the Australian Research ...

GameSpot may get a commission from retail offers. Electronic Arts has been implementing AI technologies in its development cycles for years, and while EA says there is no content in Battlefield 6 made ...