Patagonia on Instagram: "In the early ‘70s, Patagonia founder Yvon Chouinard serendipitously witnessed a local activist save a surf break from development in Ventura, California. From that, he learned a couple things: Grassroots efforts can make a difference. Degraded habitat can, with effort, be restored. The grassroots movement needs sustained and deep support to prevail. Since then, we’ve made a commitment to not just equip environmental activists with funds—but with practical tools and knowl

Patagonia on Instagram: "In the summer of 2024, Luke Nelson (@slukenelson) set out to run the visual skyline of his hometown: an estimated 72 miles and 18,000 feet of vert. It was a run he’d been dreaming of for two decades and attempting to complete for 11 years. “I can see portions of the route … when I go to work, when I take the kids to school, when I get groceries, when I go home. I remember looking out classroom windows as a student at Idaho State University toward the long grass-covered r