Have you ever noticed a tyre with dry and brittle rubber? This condition, commonly known as tyre rot or sidewall cracking, often appears on the sidewall or tread of our tyres. While it may seem like an issue that can be overlooked, tyre rot can lead to decreased traction and handling, and can increase the risks of a blowout. To prevent tyre rot, the first step is to understand what causes it. Keep watching to learn more, and discover how you can keep your tyres in top condition! #BridgestoneMEA